5 Signs Your Insurance Agency Needs a New Website
Your website is often the first interaction a potential client has with your insurance agency. Before they ever pick up the phone or walk through your door, they have already formed an opinion about your business based on what they see online. If your site is not making the right impression, you are losing business — and you may not even realize it.
Here are five signs your insurance agency website needs an overhaul, and why addressing them sooner rather than later can make a real difference in your bottom line.
1. Your Website Looks Like It Was Built Five Years Ago (Because It Was)
Web design trends evolve quickly. What looked sharp in 2020 — stock photos of handshakes, cluttered navigation menus, tiny text on desktop-only layouts — now signals to visitors that your agency may be behind the times. Consumers judge credibility in seconds. Research from Stanford found that 75% of people judge a company's credibility based on its website design alone.
If your insurance agency website still uses outdated design patterns, visitors are bouncing before they ever read about your coverages. A modern, clean layout with clear calls to action tells prospects you are a professional operation that pays attention to detail — exactly the qualities they want in an insurance partner.
2. It Is Not Mobile-Friendly
More than 60% of web traffic now comes from mobile devices. If your website does not look and function well on a phone, you are invisible to the majority of your potential clients. Google also uses mobile-first indexing, meaning the mobile version of your site is what determines your search ranking.
Test your site right now: pull it up on your phone. Is the text readable without zooming? Can you tap the navigation links without accidentally hitting the wrong one? Does your quote request form work smoothly on a small screen? If the answer to any of those is no, a redesign is not optional — it is urgent.
3. You Cannot Update It Yourself
Does adding a new team member bio or updating your office hours require a call to your web developer and a two-week wait? If your website is not easy to update, it probably is not getting updated. Outdated information — old staff photos, discontinued carriers, wrong phone numbers — erodes trust faster than almost anything else.
A modern insurance agency website should give you or your staff the ability to make basic updates without touching code. Whether it is adding a blog post, changing your contact information, or updating your list of carriers, you should be in control of your own content.
4. It Does Not Generate Any Leads
Your website should be more than a digital brochure. It should be actively working to bring in new business. If your phone is not ringing and your inbox is not filling up with quote requests from your website, something is broken.
Common culprits include: no clear calls to action on every page, a quote request form that is buried three clicks deep, no live chat or easy contact options, and landing pages that do not speak to specific customer needs. An effective insurance agency website redesign focuses on conversion — guiding visitors from initial interest to submitting their information.
5. You Are Embarrassed to Share the Link
This one is simple but telling. When someone asks for your website, do you feel confident sharing it? Or do you find yourself making excuses — "We are working on updating it" or "It does not really show what we do"? If you are not proud of your online presence, your prospects are noticing too.
Your website should be a tool you are eager to share. It should reinforce every conversation you have with a prospect and give existing clients confidence that they made the right choice.
What to Do About It
If any of these signs hit close to home, the good news is that a website redesign does not have to be a months-long ordeal. The key is working with a team that understands the insurance industry — one that knows what carriers, coverages, and compliance requirements matter, and can translate that into a site that actually performs.
Focus on these priorities in your redesign:
- Speed and mobile performance — your site should load in under 3 seconds on any device
- Clear calls to action — every page should guide visitors toward getting a quote or contacting you
- Easy content management — you should be able to update your own site without a developer
- SEO fundamentals — proper page titles, meta descriptions, and local search optimization
- Trust signals — carrier logos, testimonials, and professional design that reflects your expertise
Your insurance agency website is a 24/7 salesperson. Make sure it is one you would actually want representing your business.
At NxSure, we build high-performance websites specifically for independent insurance agencies. If any of these signs sound familiar, we would love to show you what a modern agency website can do.